Mented Cosmetics Makes Nude Lipsticks For Brown Girls & We’re In Heaven
Mented, short for “pigmented” is THE go-to new beauty brand for women of color. While other brands such as Kat Von D and Bobbi Brown are diversifying their palette to include darker shades, Mented does not see brown beauties as an afterthought. Their entire collection serves the melanin-blessed.
Mented is the collaboration between Kristen Jones (KJ) Miller and Amanda E. Johnson, two business professionals who met at Harvard Business school from which they both graduated in 2014. These ladies are legit and so is their brand.
“I love helping every woman find herself in the world of beauty,” says KJ, “and I love building a brand that prioritizes women who have previously been ignored. If we're able to help even a single woman feel more confident and more beautiful, we're doing something magical.”
Mented unapologetically places women of color at the forefront and their high-end collection of nude lip shades does not disappoint.
“What sets Mented apart,” says Miller, “is our focus on creating everyday looks. Many of the new lines targeting women of color are offering more of the bold, in-your-face colors that look great on us, but don’t necessarily work day in and day out. At Mented we want women of every hue to be able to achieve the clean, natural look, which celebrates, and does not conceal, our true beauty.”