This Latina Owned Legging Brand Is Shaping up Women's Confidence
If you follow me on Instagram you know I love supporting great products created by Latinas. Now that summer is around the corner, I have been working on getting back on my health and fitness kick. One of the ways I motivate myself to get back into the gym is by shopping for cute athleisure. But it can’t only be cute. It has to hug my curves, support my body, and most importantly, my panties can’t be on display when I do squats.
A friend of mine told me about an athleisure company named BOOTÉ owned by Juliana Iglesias - una Latina! She is a personal trainer turned business owner that resides in Los Angeles, California. Juliana has been in the personal training business for more than ten years, and a little over three years ago she decided to design athleisure for curvy women.
As a curvy woman herself Iglesias says, “BOOTÉ was designed by a woman — for women — who love a contoured backside. My goal has always been to empower women in life and in thread. I want all women to feel they can have a Booté and feel the confidence to flaunt it.”
For two years Iglesias traveled from Brazil to Asia researching fabrics for her brand. She also knew that she wanted to work with a manufacturer who shared her passion of women empowerment. She did not compromise on her dream, and was able to find an eco-friendly family-owned manufacturer in Colombia. She also made sure that this manufacturer provided safe ethical working conditions that created opportunities and economic growth for women. How dope is that!?
What I love about BOOTÉ leggings is that the fabric is so soft and it hugs the body comfortably. They also have a high waisted band that cinches the waist. The fabric has wicking technology so you won’t feel wet during or after your workout.
Some other great features are that the leggings are anti-cellulite which means you’ll get clean curves, free of bumps or visual cellulite, and the leggings are made with a special fabric technology that lifts and creates a rounded and tight BOOTÉ! But my favorite feature is that I can go into a deep squat without putting on a show.
As a special treat to all our MBG readers, Juliana is offering a 30% off promo code on all leggings. Not only will you be supporting an amazing Latina owned business, you’ll be flaunting your sexy curves at the same time.